< Blogs

How to Prepare for Black Friday & Cyber Monday: A Complete Guide for Dropshippers

Vivan Z.
Created on November 21, 2025 – Last updated on November 21, 20254 min read
Written by: Vivan Z.

How to Prepare for Black Friday & Cyber Monday: A Complete Guide for Dropshippers

Whether you’re scaling your store or planning your first major sales push, the way you prepare in early November will determine your conversion rate, AOV, and overall profit.At DropSure, we’ve helped thousands of sellers get ready for peak season. Here’s a complete checklist to ensure your store is fully prepared for Black Friday and Cyber Monday.

 

  1. Optimize Your Winning Products Early

Don’t wait until the last week of November to choose your hero products.

  • Look for:High demand + low competition
  • Evergreen gifts (pet products, home gadgets, self-care)
  • Fast shipping & stable inventory
  • High margins or strong upsell potential

 

Focus on 3–5 main offers for your BFCM promotions.

  • Then polish them with:Optimized titles
  • Strong benefit-driven descriptions
  • Clear product videos
  • High-converting images

 

DropSure users can import products with one click and update product details directly inside the backend — saving days of manual editing.

 

  1. Build Your BFCM Offer Stack

Discount is just one piece of the puzzle. The sellers who crush BFCM use a full offer stack:

  • Sitewide discount (10–25%)
  • BOGO or bundle offer
  • Free shipping threshold
  • Free gift for orders above a certain amount
  • Flash sale products with countdown timers

 

Your offer should pull customers toward higher AOV — not just lower prices.

 

  1. Prepare Your Store Pages

A clean, fast, trustworthy store converts better during BFCM traffic spikes.

Check these items:

  • Page speed optimized (especially on mobile)
  • Simple navigation
  • Product page CTA placed above the fold
  • Trust badges, reviews, UGC visible
  • Clear shipping & return policies

 

Add a Black Friday landing page so customers instantly know there’s a sale going on.

 

  1. Strengthen Your Checkout & AOV Boosters

During BFCM, your checkout must be clean and friction-free.

Must-have improvements:

  • One-click upsells
  • Cart add-ons
  • Bundle recommendations
  • Automatic discount applied at checkout
  • Multiple payment options

 

Even a small AOV increase (e.g., $3–$5) makes a huge difference during peak volume.

 

  1. Start Warm-Up Marketing Before the Sale

Don’t wait until Black Friday to activate your audience.

Warm-up ideas:

  • Email: “Black Friday Is Coming — Get Early Access”
  • SMS: VIP early-bird offer
  • Retargeting ads (video or carousel)
  • Social countdown posts
  • Collecting emails via a BFCM waitlist page

 

When the sale starts, these warmed-up users convert much faster.

 

  1. Prepare Inventory & Shipping — Avoid Delays

BFCM traffic can overwhelm logistics. Choose reliable fulfillment.

For DropSure sellers, this means:

  • Pre-checking inventory levels
  • Using fast shipping routes
  • Confirming warehouse processing time
  • Tracking automatically synced to your store

 

A slow supplier can ruin an entire BFCM campaign.

A reliable one helps you scale smoothly.

 

  1. Make Customer Service Ready

Expect more:

  • Pre-sale questions
  • Order edits
  • Shipping requests
  • Gift returns
  • Stock inquiries

Prepare:

  • FAQ updates
  • Auto-replies
  • Quick templates
  • Clear delivery time messaging

 

Fast customer support increases conversion and decreases refund rates.

 

  1. Track and Optimize in Real Time

Don’t wait until the end of Black Friday to make decisions.

Monitor:

  • Product performance
  • Add-to-cart rate
  • Checkout drop-off
  • ROAS (if running ads)
  • Inventory levels

 

Kill slow products early and push budget toward winners.

 

Black Friday and Cyber Monday (BFCM) are the biggest revenue opportunities of the year for eCommerce sellers — and for dropshippers, preparation is everything.

Final Thoughts

Black Friday and Cyber Monday favor sellers who prepare early, optimize often, and move fast.

Dropshippers who win BFCM usually have:

  • Winning products selected early
  • High-impact offers
  • Optimized store pages
  • Strong logistics and support
  • Warmed-up customer audiences

 

If you want your BFCM results to be your strongest ever, preparation starts today.

DropSure is Your Best Partner
22 Years Experience
Affiliate Rebates
100% Quality Guarantee
Top-Up Rewards
10+ Global Warehouses
Custom Branding Support
Smart inventory System
24/7 Customer Support
Get a Quote in 24 Hours
Start Sourcing for Free

Keep Learning

When we talk about Chinese e-commerce, AliExpress is one of the most popular platforms. However, it faces growing competition, and DropSure has become one of the most recognized newcomers, even though it’s only been around for about two years. As DropSure gains popularity, shoppers are starting to wonder: Should I shop on DropSure or AliExpress? Which is cheaper, DropSure or AliExpress? This is one of the most common questions because both offer low prices. Today, we’ll compare DropSure and AliExpress, not just in terms of price, but also in areas like product sourcing, user experience, and payment methods. What is DropSure?  DropSure is a service provider designed to help businesses simplify operations and reduce costs through dropshipping and print-on-demand (POD). It offers a range of services, including sourcing, logistics, order fulfillment, branding customization, and pre-purchased inventory management. DropSure focuses on providing global supplier resources and personalized services to help dropshippers scale their businesses. Key features of DropSure include: ◎  Suppliers offering competitive prices and high-quality products. ◎  Support for building brands with print-on-demand and custom packaging. ◎  Tools for one-click product publishing and bulk order imports. ◎  Automated tracking and updates for orders and packages. ◎  Reliable and fast global shipping, typically completed within 3-12 days. In short, DropSure aims to simplify the dropshipping process and provide resources to help businesses grow efficiently and effectively. What is Aliexpress? AliExpress is an online retail platform based in China that connects businesses with suppliers offering a wide range of products, promoting international dropshipping. It provides a platform for businesses to easily source products, manage orders, and handle fulfillment. With its extensive product catalog, low minimum order requirements, and global shipping options, AliExpress […]

You’ve probably heard the saying: “Price = Cost × 2.” Sounds nice, doesn’t it?But anyone who’s done dropshipping knows — if you really follow that, you’ll basically end up eating dirt. This article will walk you through, step by step: where your profits actually go, and how to calculate a realistic pricing strategy to avoid the nightmare of “the more you sell, the more you lose.” The Cost Components of Dropshipping  Don’t fool yourself into thinking the cost is just what you pay on 1688, AliExpress, or Temu. The real cost = product price + shipping + fees + marketing expenses + returns/customer service + taxes + your own salary/profit expectations. Let’s break it down: Cost Item Example Data (Selling One T-shirt) Product Cost ¥20 (AliExpress cost) International Shipping ¥15 (ePacket or Yanwen small package) Platform Fees ¥5 (e.g., PayPal + Shopify transaction fees) Marketing Cost ¥30 (Facebook ad spend) Returns/After-sales Allocation ¥3 (average 1 return per 10 orders) Other Expenses ¥2 (Shopify subscription, domain, customer service, etc.) Total Cost ¥75 Note: This doesn’t include your profit expectations yet. How to Calculate Your “Bottom-Line Price”   Many people set prices on a whim: “The product cost is ¥30, so I’ll sell it for ¥60. That should be enough to make a profit.” But in dropshipping, this kind of pricing is basically suicidal. Your costs are much more than just the product price — you have shipping, advertising, platform fees, after-sales costs, and more. If you don’t calculate these clearly, you might think you’re making money on a sale, but in reality, you’re losing. So let’s get clear on a crucial concept — the bottom-line price. What is the bottom-line price?The […]

  Have you thought about dropshipping through Walmart? Walmart is one of the biggest retailers in the world, and with the rise of Walmart online shopping, it’s becoming an even bigger player in the e-commerce space. But what can it really offer dropshippers? Today, let’s explore how Walmart can impact your dropshipping business and see if it could be the secret to your success! Walmart is more than just a big supermarket. It’s also a major player in e-commerce, with a strong presence online. Many sellers are already working with Walmart in the e-commerce space. So, if you’re thinking about starting dropshipping, Walmart is definitely worth considering. Now, let’s answer a big question: “Does Walmart offer dropshipping services?” Let’s see how Walmart can support your dropshipping business.   What is the scale of Walmart’s e-commerce business?     Source:Retail Brew From 2022 to 2024, Walmart’s e-commerce business has continued to grow and gradually become a key driver of the company’s expansion. In 2022, Walmart’s U.S. e-commerce sales reached $73 billion, with particularly strong performance in online groceries, where it captured 37% of the market share. In comparison, Amazon still holds a dominant position in the e-commerce market, but Walmart has gained a significant advantage, particularly in food retail, by integrating its online and offline businesses more effectively.   In terms of user engagement, Walmart’s e-commerce platform attracted over 150 million active users in 2022, while Amazon’s Prime membership surpassed 200 million globally, showing that Amazon’s user base is still far ahead. However, Walmart is narrowing this gap by launching membership services and optimizing the shopping experience. By 2023, Walmart’s e-commerce sales continued to grow, and it’s expected to approach $80 billion […]